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Europastry launches the Baking the Future Challenge

With this initiative, directed at startups all over the world, Europastry spearheads a pioneering model of open innovation in the baking industry. The aims of the company are threefold: to make baked goods more relevant and available to the end consumer, improve the eating experience and develop new products for new consumer profiles. The competition will take place in Barcelona in September, where the finalists will present their proposals to the company

Published in Barcelona the in Internacional , Nacional , Madrid , Cataluña , Tecnología , Emprendedores , Gran consumo y distribución , Aplicaciones móviles

Europastry, the leading baking firm in the frozen dough sector, has collaborated with Eatable Adventures to launch the Baking the Future Challenge, a competition aimed at finding the most forward-thinking startups that are able to come up with agile and disruptive responses to the company's most ambitious goals.


Europastry is looking to solve three business challenges within the entrepreneurial ecosystem: technology focused on making baked goods more relevant and accessible to the end consumer, the application of technology in improving the consumption experience and lastly, developing new products with ingredients and formats that meet the needs of new consumer profiles.

This initiative is aimed at startups the world over, and its goal is to identify the most innovative and disruptive solutions that can improve the processes and operations in a way that has a real impact on the company's business activity. As Daniel Calvo, Commercial General Director of Europastry, points out, "The Baking the Future Challenge allows us to connect with new and future technologies, and address our company's main challenges."

The competition takes place in Barcelona during the second half of September, where startups will present their solution to the Europastry judging panel.

The winning startup will have the opportunity to access the company's RDI department, gain preferential trading and distribution agreements and have the possibility of seeing their product added to the Europastry portfolio, as well as potentially being awarded as much as 100,000 euros of investment funding.

Interested startups have until June 30 to sign up to take part in the initiative through the webpage www.bakingthefuture.com.


Europastry is a leading company in the bread-baking sector. Founded in 1987, it has grown to become one of the most experienced and innovative companies in the sector of frozen dough for bread, pastries, snacks and other baked goods. It is currently present in more than 60 countries, serviced through 22 production plants. In 2017, Europastry celebrated its 30th anniversary by reaching 600 million euros in turnover.



Eatable Adventures IDENTIFIES and SUPPORTS the most innovative food startups and help them to thrive in the global market. Founded in 2015 Eatable Adventures’ goal is to provide vision, experience, methodology and connections to startups with the industry and food investors in order to achieve a solid, quick and safe growth. Eatable Adventures boosts the entrepreneurs ecosystem through its Gastroemprendedores.es platform, a global community with over 22,500 members. In addition to the Accelerator Program, Eatable Adventures hosts regular events focused on local entrepreneur communities and offers an international network of co-working.


More information: www.bakingthefuture.com

Headquarters (Spain) Europastry USA

Iris Roldán Alberto Álvarez

[email protected] [email protected]
+34 900 118 888 1-800-869-6262


Itziar Ortega

[email protected]

+ 34 687 09 08 34

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